Promoting Professional Development and Best Practice in EE
Roles at NAAEE:eePRO Group Leader
Kelley is a results-driven change agent with over 20 years of project management and leadership experience with 10 years focused on communications and marketing for behavior change. In 2018 Kelley earned a Master of Public Health from the University of South Florida. For her thesis she worked with New Dream, a national nonprofit focusing on consumption and happiness. She also holds a BS in Natural Resources from NC State. Currently Kelley works for the Center for Biological Diversity where she enjoys diving into projects that focus on health and environmental topics. Prior to that she worked with Action Research, an internationally recognized community-based social marketing agency, and the American Forest Foundation helping landowners conserve their woods, build wildlife habitats and conduct climate change mitigation.
The bulk of Kelley’s experience has been in recycling and solid waste - as a local recycling coordinator in NC, and then working for the state’s recycling office before moving to the national level to work with Keep America Beautiful. She is also the Founding President of the Social Marketing Association of North America. She leads this all-volunteer organization to bring social change professionals together for networking, learning and collaboration for improved impact. Kelley’s case studies have been published in Resource Recycling, Social Marketing Quarterly, The Handbook of Persuasion and Social Marketing and she has presented at various state and national conferences. In her spare time she enjoys taking pictures of water towers.