Training Opportunity: Behavior-Centered Design for the Environment | NAAEE
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Training Opportunity: Behavior-Centered Design for the Environment

Hi everyone,

Sharing this virtual Training Opportunity: Behavior-Centered Design for the Environment

Environmental organizations have deep expertise in applying biological and natural sciences to develop solutions. But sometimes, despite our best efforts, interventions fall short of adoption. Why? People – whether they are farmers, fishers, community members, policy makers or business leaders – have a diverse range of motivations and barriers that drive behavior.
How can we design solutions with these in mind? During this interactive virtual training, Rare’s Center for Behavior & the Environment will share behavioral science principles and spend time with participants to apply these insights to a real-world case study as well as their own work. Join us on May 20 and 21 to learn how behavior-centered design can help you develop breakthrough solutions to achieve larger and lasting impact in your programs. International time zone options available!
https://behavior.rare.org/behavior-centered-design-for-the-environment-v...

Registration
Regular: $625 (half-off price available for a second person from your company)
Non-profit rate: $525 (half-off price available for a second person from your organization)

The registration deadline is May 15.
Contact Rare Be Center at behavior@rare.org with any questions about the registration cost.

Sample Training Agenda:

Day 1: May 20, 2020

Session 1
• Framing the challenge
• Building empathy
• Levers of behavior change
• Understanding behavioral motivations and barriers

Day 2: May 21, 2020

Session 2
• Reflection
• Hypotheses on behavioral motivations and barriers
• Introducing behavioral strategies
• Ideating solutions

Session 3
• Reflection
• Designing prototypes and messaging strategies
• Testing and refining solutions
• Closing and next steps