Online Course on Economic and Community Impacts of Your Trails | NAAEE

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Online Course on Economic and Community Impacts of Your Trails

Join us for a four-session online course starting July 22, to learn to tell the economic story of your trail or trail system. Early registration discount extended!

Economic impact is a big selling point for funding construction, maintenance and expansion of trails and trail systems. Individually and as part of networks, in urban, suburban, and rural areas, trails have proven community, health, and economic benefits. This is true for walk/bike trails, mountain biking trails, water trails, long-distance trails, hiking trails, equestrian trails, ski trails, and motorized recreation trails alike.

Do you think you need to hire an economist and wade through piles of complex data to understand these economic benefits? Do you think the most you can expect is a soundbite on jobs and income the trail supports? Learn to paint a broad, research and data-based picture of the economic effects of your trail (or proposed trail) and tell that story to support advocacy, fundraising, economic development, and stronger community relationships. You will learn and adapt a proven approach that engages community resources without hiring an economist, consultant or communications shop.

Learn more and register:

Person bicycling along an historical canal trail.
Trails can combine heritage, recreation and sustainable transportation.

Quick reminder that this course starts next week, July 22, 2-3 p.m. ET. We've distilled 15+ years of experience with this kind of economic analysis into a four-week course to help trail managers and advocates generate reliable, informative and persuasive estimates of economic benefits in a way that broadens the constituency for your trail by engaging partners and communities.

Trails have a wide range of economic, social and health benefits for communities. This course will help you understand how to substantiate these benefits for your trail and your community, and present your findings in a compelling way for different audiences.