Promoting Professional Development and Best Practice in EE
Messages & Master Narratives: Kristen Grimm, Spitfire Strategies
Hours for Learning Activity:1 learning hour
For the August installment of our monthly webinar series: Bringing New Ideas and Innovation to the Field of EE, Kristen Grimm, President and Founder of Spitfire Strategies, spoke about using communication to create a better world.
As the founder and president of Spitfire Strategies, Kristen Grimm has extensive experience conceiving, implementing and managing smart programs that create lasting social change. She has helped hundreds of nonprofits and foundations develop winning communication and campaign strategies to spur action around some of today’s most pressing problems – and inspire many more people to get involved. She has reformed, reframed and re-imagined critical issues ranging from restoring the Gulf of Mexico after the BP oil spill to protecting Americans’ online privacy rights to making sure all kids have access to a good education, nutritious food and quality health care. Kristen also trains. A lot. She enjoys teaching others the tricks of her trade and helping them reach those a-ha moments that give oomph to their communication and campaign efforts. She is the mastermind behind Spitfire’s Smart Chart, Just Enough Planning Guide and Discovering the Activation Point, among other big think pieces. She loves creating messages and master narratives that resonate – especially when the good guys use them to shut down their opposition and the naysayers. She thinks fast in a crisis, is deft at drawing phenomenal visionary speech out of nonprofit leaders and is someone you want in your corner when you’re ready to go big.
Before Spitfire, Kristen worked as a fellow at the Vietnam Veterans of America Foundation (VVAF) where she focused on banning landmines, reforming the death penalty and criminal justice systems, and reducing the threat of nuclear war. She was previously the president and chief operating officer of Fenton Communications, where she wrote NOW HEAR THIS: The Nine Laws of Successful Advocacy Communications. Kristen has a B.A. from Smith College. She currently serves on the boards of Grist and Alaska Wilderness League. She is a member of the 2014 Class of Henry Crown Fellows at the Aspen Institute.