Promoting Professional Development and Best Practice in EE
Webinar: Environmental Social Marketing for Measurable Change
Date and Time:
Thursday, June 4, 2020, 12:00pm
Social Marketing Association of North America (SMANA) Webinar: Environmental Social Marketing for Measurable Change
June 4, 12:00 PM EST
When working on environmental issues – we so often rely on information and education, but those don’t really change behavior besides the already converted. This webinar, presented by Brian Day, will highlight a disciplined, research-based process of bringing about measurable behavior change by using environmental social marketing. This methodology has been now used for decades, worldwide for a wide variety of environmental issues. It takes a serious commitment and timeframe but delivers measurable results.