Community-Based Social Marketing Workshops


Dr. Doug McKenzie-Mohr will be delivering introductory and advanced community-based social marketing training in Minneapolis, Phoenix and Denver in May and June of this year. These workshops will be of interest to those working to promote water efficiency, waste reduction, energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behavior changes. Community-based social marketing is a unique approach to fostering both pro-environment and public health behavioral changes, and is now being utilized in numerous programs across the globe. 

If you choose to register for a workshop, please use this coupon code (13e05143) to obtain the $50 reduction in registration fee. This reduction is in addition to the 10% price reduction for those who attend both workshops and our early-bird prices (see details regarding early-bird cut-off dates at the links to each session).

Further information about the sessions is provided below. 

Sincerely, Sue

Sue McKenzie–Mohr, Ph.D.


About the Speaker

For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books has been recommended by Time Magazine and become requisite reading for those who deliver programs to protect the environment.  His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing.  He has delivered workshops internationally for over 70,000 program managers -- below is a small sample of recent anonymous evaluations:

-Fantastic, simply invaluable.

-This is hands-down the most valuable workshop/training I've ever attended.

-Speaker was wonderful.

-The best workshop/conference I have EVER experienced.

-Outstanding presentation style. Expertise is obvious.

-Superb presentation skills.

-By far, the best workshop I have attended – on any topic! 

Who should Attend?

These workshops will be of interest to those working to promote behavioral changes that protect the environment. Descriptions of both workshops are provided below.

Introductory Workshop: The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster behavior change. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use.  Participants will receive a copy of the third edition of "An Introduction to Community-Based Social Marketing." The introductory workshop is a mandatory prerequisite for the advanced workshop.

Advanced Workshop: The two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster behavioral changes and provides attendees the opportunity to apply this approach to their own programs. Building on the introductory workshop, participants will be exposed to advanced topics regarding fostering behavioral changes, with a particular focus on the formation of habits that protect the environment or foster public health and safety. The workshop also addresses the effective use of social media, apps and websites. Participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. This workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr's introductory workshop. If you have not yet attended an introductory workshop, reduced rates are available for attending both sessions. 

Additional Information and Registration:  

Minneapolis Introductory and Advanced Workshops (May 21-24):

Phoenix Introductory and Advanced Workshops (May 29 - June 1):

Denver Introductory and Advanced Workshops (June 4-7):