Environmental learning in online social networks: adopting environmentally responsible behaviors

TitleEnvironmental learning in online social networks: adopting environmentally responsible behaviors
Publication TypeJournal Article
Year of Publication2011
AuthorsRobelia, BA, Greenhow, C, Burton, L
JournalEnvironmental Education Research
Pagination553 - 575
Date Published2011/08//
ISBN Number13504622
Keywords*Original 959, 1WAC, 2RRP, 3WAC, 4AWB, BEHAVIOR modification, CLIMATIC changes, Discuss, Exclude not CCE WAC, GREENHOUSE gas mitigation, Include AWB, Include RRP, Include WAC, INTERNET & environmentalism, NONFORMAL education, ONLINE social networks, R1 FINAL INCLUDE, Round1 Include, Round2 Exclude AWB, YOUNG adults
AbstractOnline social networks are increasingly important information and communication tools for young people and for the environmental movement. Networks may provide the motivation for young adults to increase environmental behaviors by increasing their knowledge of environmental issues and of the specific actions they can take to reduce greenhouse gas emissions. This study examined an application within Facebook.com - the largest online social network in the world - that allowed users to post climate change news stories from other websites and comment on those stories. A survey revealed that users of the social networking application reported above average knowledge of climate change science and that self-reported environmental behaviors increased during young people's involvement with the Facebook application. Focus groups indicated that peer role modeling through interaction on the site motivated pro-environmental behaviors, that is, behavior that seeks to minimize the negative impact of one's actions on the natural and built world. Participation in a community of like-minded users spurred many participants to learn more about climate change and do more to limit its impact.
Short TitleEnvironmental Education Research