Seeding Social Norms About Energy Conservation Among Girl Scouts

TitleSeeding Social Norms About Energy Conservation Among Girl Scouts
Publication TypeJournal Article
Year of Publication2014
AuthorsBernstein, D, Puttick, G
JournalApplied Environmental Education & Communication
Pagination171 - 182
Date Published2014/07/03/
ISBN Number1533-015X
AbstractThree studies examined whether a social norm message (SNM) to Girl Scouts who had completed an energy conservation program would impact behavior and attitudes. Studies 1 and 2 were conducted with girls recently completing the program, study 3 was conducted with girls completing the program one year earlier. Results suggest that the SNM may impact postprogram energy conservation for participants already dedicated to conservation (study 1), but only when introduced soon after the program ends (study 3). While outcomes are suggestive, this is the first study we know of regarding the impact of SNM on adolescents’ energy conservation.