Recurring Donors | NAAEE

The hub for environmental education professional development

Recurring Donors

Hi Folks, just wanted to keep the conversations going so we can all be sharing ideas on what is working/not working in our affiliates and learn from one another!

I am wondering if other organizations have pursued monthly recurring donors? We have had a lot of luck with this without a great deal of effort and now receive about $3300 per year from our recurring donors. Most of these are current or past board members or folks who signed up during our end of the year crowdfunding campaign or during our fundraising luncheon. There is a lot of research on the value of recurring donors because in the long run a donor who gives $15 or $20 a month is going to give a lot more than a one time donor. Anyway, if you have done this, any tips on ways you have successfully recruited these donors? Who have you targeted and what was your strategy? Please share!