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How do we create sustainable communities in an already existing older community that doesn’t like change? Part 1

How do we create a sustainable community in an already existing older community that does not like change? What are some positive influences that help older individuals embrace change to help the environment? This is discussion started when I attended a community event to kick off a green program. (see blog:https://naaee.org/eepro/blog/how-do-we-create-sustainable-communities)
Many of the individuals were not convinced of the positive factors at the beginning of the conversation. This particular group will continue to meet until they create a plan for their community. What do you think are some positive factors that would encourage them to adopt sustainable ways?