Environmental Social Marketing Strategy

Learning

Date and Time:

Monday, October 22, 2018, 12:05am to Friday, December 14, 2018, 11:59pm

Environmental social marketing can be defined as the application of marketing techniques to bring about environmental behavior change. This online course provides a focus on environmental social marketing strategies. Students will focus in detail on how to plan and implement a social marketing strategy, using 3-5 topics within social marketing of your choosing. 

This course is an intermediate complementary course to the online course “Environmental Communications for Behavior Change”, which provides a practical overview of a social marketing campaign.  We encourage students to take both classes; they are fundamentally different, yet complementary.

October 22-December 14, 2018 

How to Register:

For course details and registration, visit the course web page at: http://sites.nicholas.duke.edu/execed/intermediate-environmental-social-marketing-strategy/ 

Price:

$825.00

Contact Email:

execed@nicholas.duke.edu

Contact Name:

Laura Lipps

Contact Phone:

(919) 613-8715